Demographics and behavioral psychology permanently distort housing economics

Note to reader: Though it doesn’t specifically state it as such, the article below illustrates the ongoing transformations to the demographics and behavioral psychology underpinning the dynamics of the housing market. These transformations have truly helped to provide a permanent boost to SFR and rent prices. The primitive, subjective, egosyntonic, and emotional minds of the younger populations have broken apart the concept of the traditional family forever.

This is one of the reasons why I have instructed my readers for years to be the landlord. As Klaus Schwab famously opined, these people will not own anything and be happy, as it is becoming increasingly apparent that they are incapable of handling the financial and mental responsibilities that come with owning their own domiciles.

I never thought that I would see such a rapid degradation in the quality of the human species and its capabilities. The managed covid crisis really provided a spark and catalyst to accelerate the downward trajectory of humanity forever. Personally, I am incapable of relating to virtually all people under 40. Moreover, the knowledge and wisdom gap between me and others my age have also permanently widened. But by being the landlord, we don’t have to concern ourselves with such matters. As landlords, we are only concerned about getting paid rent and most of the younger folk will be relieved to not have to burden themselves with home ownership.


How ‘living alone’ vlogs are impacting the housing market

Why YouTube’s slew of “living alone vloggers” have risen in popularity over the past three years.

In a high-rise New York City apartment, YouTuber Michelle Choi makes herself a bowl of rice with tuna for breakfast. She carries it over to her sprawling living room and eats it while seated on the floor, chatting to the camera all the while. She spends the day at home in her beautifully decorated one-bedroom, cooking and cleaning. The video has 4.1 million views. In a vlog with nearly 3 million views, creator annika’s leaf sets up a new couch, watches television with a friend, and makes spam musubi for lunch. The U.S. Census Bureau released a report in June 2023 revealing that 27.6 percent of households in the country were one-person households, tripling from 1940. “Overall, larger counties by population typically had greater shares of single householders ages 15-64,” the report stated. And online, a new content genre has blossomed to meet the shift.

YouTube’s slew of “living alone vloggers,” creators that romanticize the mundane tasks of living and being on your own, have risen in popularity over the past three years to become a solidified content genre in its own right. On that growing corner of the internet, influencers document the tranquility of buying groceriescleaning the housecooking and watching television before bed, all inside their studio apartments, set against the background of soft piano instrumentals. #livingalone has reached over 1.3 billion views on TikTok, and #livingalonediaries has reached over 429.4 million.

Its effects have toppled outward. Searches for one-bedroom apartments have increased 15 percent from 2022 to 2023, according to data provided by Zillow, and although rent growth has slowed over the past few months, prices remain high.

Mai Pham, a lifestyle and living alone YouTuber with over 3.27 million subscribers, tells Fast Company that she enjoys both consuming and posting solo videos.

“I even notice that I prefer watching people who live alone,” she says. “Watching YouTube can really feel like they’re having a conversation with just you, so it feels unnatural when a YouTuber speaks to someone else in their video — it’s like an actor breaking the fourth wall.”

In the comments, people share how they have been inspired to one day live the same lives as Pham, too. “Can I just pause for a moment and say that her room is just my DREAM ROOM,” one wrote. “seeing my favorite vloggers moving out of their homes and living alone and i know i kinda wanted to do that too,” another tweeted.

It’s a notable change in the influencer landscape. Years ago, content creator houses were the most surefire way to find viewers, from David Dobrik’s Vlog Squad and Jake Paul’s Team10 to the early TikTok houses, such as Hype House and Sway House. These influencer collectives set the tone of what was seen as desirable on the internet, sharing moments living in a high-energy household with friends, pulling stunts and pranks on each other for the fun of it. However, a slew of controversies hitting each one — from accusations of sexual assault to lawsuits over unpaid rent — caused many to crumble.

Julia Fei, a New York City-based YouTuber with 120,000 subscribers, tells Fast Company that from the content perspective, content houses have dried up in their appeal.

“Especially with the younger generation, there’s a really big sense of relatability [to living alone],” she says. “Living in a content house is cool but evokes a different emotion, like jealousy, or negative emotions like that, whereas living alone evokes an emotion like empathy.”

Pham says it’s inspiring to watch living alone vlogs, encouraging her to get up and get her life together, too. “Everyone always needs a sense of motivation in their life, and it can be very inspiring to see someone live their life so bravely alone,” says Pham. “There’s a special feeling watching someone do the mundane tasks in life on YouTube that makes it seem so fun.”

Of course, the housing market is always affected by myriad factors, but Lyndsey Casagrande, a New York licensed real estate agent, says that pop culture does have a long-term effect on what people are searching for. “Once a public figure or celebrity buys something in a neighborhood that may be up and coming, the area of or type of housing is given more press,” she says. “With more press, we can definitely see a correlation with demand.”

Zillow rental trends expert Emily McDonald adds that social media’s impact is just the latest iteration of entertainment servicing consumer demand. “While it’s tricky to draw a direct line from pop culture to rental market trends, there’s no denying the impact of cultural moments on our collective psyche,” she says. “Today’s ‘living alone vlogs’ might not pivot the market as a whole, but they do mirror a growing interest in personal space and independence, especially among young adults.

Indeed, more young people are hoping to buy their own places, and want to live their lives on their own. But as inflation and cost of living continues to balloon, it’s become a more untenable dream. Last August saw the biggest jump in monthly rent since 1991, according to Fortune. Living alone is no longer just a dream about growing past the roommate phase — it’s also now a signal of being financially independent in a time of economic hardship.

As a result, influencers are able to take advantage of this trend through solo-living, projecting a lifestyle of personal space and autonomy that is desired by those watching. Pham notices it, too. She tries to include certain keywords in her titles to ensure engagement and viewer interest, which often end up being specific phrases that evoke a sense of enterprise, such as “Living Alone in NYC at 21 years old,” “Productive Day In My Life,” and “Getting My Life Together.” Fei says she also tries to include“New York City” and “working in tech” to niche down for her viewers.

Fei isn’t sure what the future of this content genre will look like. “The idea of vlogging, in its whole concept, is to follow someone’s whole life or journey,” she says. “You can’t live alone forever, right? As the creators who pioneered this space move forward, they’ll have to drop the title, and I’m not sure if that will have ripple effects.”

Related Posts

14 thoughts on “Demographics and behavioral psychology permanently distort housing economics

  1. Real Estate in my part of CA hasn’t cooled much. Still very low inventory. That house I just closed in May of last year has appreciated $70K. Or does it take that many more dollars to buy the same asset? I have a feeling this spring things will go out of control again, especially if mortgage rates drop. Buyers will come out of the woodwork to snap up SF Bay Area property. Those who got knocked out because of covid high interest rates may be back in.

    1. Residential real estate between Winchester and Woodstock VA is up at least 40% the past four years, with the middle third up by 50%. I am looking for one more SFR in that area and there is little inventory and decent listings are gone in a couple days. Without cash, a buyer has no chance and the winter market has been on fire. 10-15% increases yoy.

      This area is heavily red and conservative with 85% Caucasian. The property taxes in Shenandoah County are less than half of Fairfax County and only a third of PGs.

      In Fairfax and PG counties near DC, the price increases were about 20-25% over the past 4 years when viewing similar housing stock. Blue areas suck and the whites with money are saying with their money what I say on this blog. The more color, the bigger the government, the worse the crime and the neighborhood. It’s in the DNA. The government’s heavy hand is felt in the blue areas, since it takes a lot of government to control the multicultural lie.

  2. Fed Could Cut as Inflation Cools and Real Rates Rise, Goolsbee Says

    (Bloomberg) — Federal Reserve Bank of Chicago President Austan Goolsbee said a continued decline in inflation would merit discussion of cutting interest rates, though he stressed that the central bank will make decisions meeting-by-meeting.

    “If we continue to make surprising progress faster than was forecast on inflation, then we have to take that into account in determining the level of restrictiveness,” Goolsbee said Friday in an interview on CNBC. As inflation comes down, “we would clearly be evaluating the responsiveness.”

    The Chicago Fed president did not comment directly on the timing of the central bank’s first interest-rate cut, but his remarks signaled his desire for policymakers to think about cutting rates as inflation falls to avoid too-tight policy.

    Goolsbee emphasized there are still weeks worth of data between now and March, and he encouraged market participants to watch economic data — not comments from policymakers — to assess the path of interest rates.

    “It’s fundamentally about the data and what will enable us to become less restricted is if we have clear evidence that we’re on a path to get to the 2% target,” Goolsbee said.

    Earlier in the interview, Goolsbee underscored the progress made on inflation over the past year, reiterating the US economy is still on the “golden path” to achieving 2% inflation without spurring recession.

    Investors are anticipating six cuts in 2024, with roughly a 50% chance the Fed will start lowering interest rates as early as March. Several central bank officials have tried to push back against those expectations.

    Policymakers penciled in three rate cuts in projections released after their December gathering. The Fed, which left interest rates unchanged last month, is anticipated to keep rates in a range of 5.25% to 5.5% for a fourth straight meeting when they convene Jan. 30-31.

    Goolsbee, who does not vote on policy this year, spoke just hours before the Fed’s traditional pre-meeting communications blackout period.

  3. So here it is. Fits right in with this topic. Sad indeed. Everything that this organization and movement stands for is directly opposed to true Christianity. Because it celebrates the failed human nature and leads people to be ruled by people and things of this world. Just like ancient OT Jews who demanded an early king and got Saul.

    Lord Jesus Christ Son of God have mercy on me a sinner. And give me strength to endure this fallen world.

    1. You mean the ancient Israelites, not the Jews. People like Pastor Chuck Lawson will say Jews. 501(c)3 fools who embrace the Schofield lie promoted by the synagogue of Satan say Jews. Agh….

      1. Yes, my mistake. Israelites. I have no idea who that pastor is nor do I follow any of those who I might call Christian revisionist churches. Joel Osteen comes to mind because he’s famous of sorts. You call them the 501(c)3 and that’s accurate to the point when the tax deduction for an organization is more important than preaching the truth according to Christ.

    2. That article is a classic example of churchianity as opposed to genuine Christianity. It is also a sign of the end times where people turn away from God. This article perfectly describes most Quaker meeting places around Philadelphia today. In fact, many Quaker groups around the Philadelphia area no longer worship God but gather to just meditate and preach socialist values.
      In the old days Quakers use to worship God and Jesus in “Friends” meeting houses.

  4. House prices in shit hole multicolored Maryland up 8.1% year over year. Remember, Tuesdays are Soylent Green days.

    Maryland housing prices rise amid lack of inventory, report finds

    Falling mortgage rates brought more buyers into the Baltimore housing market in December, but they faced the same constraint that has been plaguing buyers for the past two years — a serious lack of selection — according to a report released Thursday by Bright MLS, a North Bethesda-based multiple listing service.

    There were 13,109 new pending sales through the Bright MLS service area in December, which was up very slightly (+0.5%) compared to the extremely low levels of market activity in December 2022.

    While transactions were still relatively low in December, home prices rose strongly. The median price was up 8.1% year-over-year, with strong price appreciation for all housing types (i.e., single-family detached, townhomes, and condos) and across all regions throughout Bright’s footprint.

    Existing homeowners are still largely sitting tight. There were 11,780 new listings added to the market in December, which is a more than two-decade low. At the end of 2023, there were just 27,592 active listings on the market, which is down 2.9% from a year ago. That level of inventory translates into 1.52 months of supply. A balanced market would typically have between four and five months of supply, the report showed.

    There is significant pent-up demand in the market, which will likely be unleashed in early 2024 if mortgage rates continue to fall, the report suggests. However, the prospects for a busy 2024 market depends on whether there is more inventory. Right now, buyers should expect a very competitive market in 2024, with prices continuing to rise.

    There was a total of 1,998 new pending sales across the Baltimore region, which was 1% lower than a year ago and down 16.1% from November. This is the lowest level of pending sales activity since 2012.

    The median sale price in December was $355,000 which was up 4.4% across all housing types. Prices rose fastest for single-family detached homes, up 7.4% year-over-year.

    Slower sales in December reflects the lack of inventory available. There were 1,703 new listings in December, which is down 20.2% from a year ago and is the fewest number of monthly new listings in more than two decades.

    While home sales activity fell seasonally in December, prices were up strongly in the Washington metro area. The median home price was $554,950, which was up by 8.1%. Home prices were up strongly across housing types, and prices rose in all local markets except the District of Columbia.

    There were 2,678 new pending sales, which was 1.1% lower than a year prior. Monthly pending sales were at their lowest level since 2008.

    Slower sales in December reflects the fact that there are few fresh new listings coming onto the market. In December, a total of 2,217 new listings came onto the market throughout the Washington metro area. New listings are at their lowest levels in more than two decades.

  5. This content is particularly aimed at young females and it matches well with the lifestyle endorsed and encouraged by their mothers. “Get an education, have fun while you are young, make your own money so you can make your own decisions, kiss (and sleep with) a lot of frogs before you find your prince etc. ”

    Mothers (and grandmothers) at one time were brutally honest with their daughters, they would tell them that “when the bloom comes off the rose, no man will want you”. Its called hitting the wall and it happens mid to late 20s-early 30s. Look at the vlogs, they are promoting spinsterhood and the young women following will only know it after they hit the wall – unmarriable with selfish habits and desires. Completely unsuited to motherhood, and that’s the point.

    SOS knows exactly what it is doing, its an old play. Isaiah chapter 3 provides context.

    1. Isaiah 3 is the most excellent chapter in regards to this. As Solomon would say, there’s nothing new under the Sun. Notice how Isaiah was careful in referring to the southern Kingdom as Judah and Jerusalem. He didn’t mention the name Israel as he most likely wrote this chapter subsequent to the Northern kingdom’s captivity. The children of Isaiah’s time were already oppressing the people and the women ruled over them, just like today. Isaiah also describes how the daughters were dressing and skipping like seductive prostitutes and hookers.

      1. Isaiah Chapter 3 really says it like it is for the USA today. Seems like USA is following the same path as ancient Israel. History repeats itself. The reason why the USA is following ancient Israel is because the original American white settlers and the descendants ARE the descendants of the ancient Israelis.

        1. Be careful here, you mean ancient Judah. Today’s modern version of Judah, the misnamed nation state of Israel, is undergoing the same rinse and repeat cycle as in Isaiah’s time.

          1. Good point. Isaiah was prophesying ancient Judah. No matter what, the USA will suffer the same fate as ancient Judah as Americans are committing the same kind of sins and turning their back on God.

Leave a Reply

Your email address will not be published. Required fields are marked *